Sam-Cassetty

Sam’s Media & Consulting

Annual media interviews & bylined articles in top tier outlets
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1 billion

Audience reach in the last year
Page views in the last 90 days
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As a registered dietitian nutritionist focused on helping people eat more plants and less sugar, I’ve spent my career inspiring people through the media. In addition to being one of the most-quoted dietitians and a columnist for TODAY.com, I’ve made numerous television appearances, including the TODAY Show, Dr. Oz, CBS Sunday Morning, and CNN’s OutFront with Erin Burnett. I am also a veteran spokesperson and representative for health-minded brands.

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Samantha Cassetty handing out healthy dessert treats

Brand Advisor

I’ve worked with both legacy and emerging health-focused brands to provide insights and shape messaging and communications strategies in order to connect with key consumers and drive growth. Current and past clients include: RXBAR, Performance Kitchen, Happy Family Organics, Gerber, Dr. Praeger’s, Delta Airlines, and South Beach Diet.

Services include:

  • Shape brand-defining nutrition guidelines and philosophy
  • Identify and develop science-supported brand messaging and claims
  • Identify strategic partnerships that elevate your platform
  • Lead healthcare professional influencer strategy
  • Develop toolkits and brochures
  • Monitor trends, regulatory affairs, and public policy and report on impact to brand
  • Provide insights into food and nutrition media landscape and trends
Sam and Ellie talking food on talk show

Spokesperson & Brand Representation

I’ll work with you to get your brand the media attention it deserves! Past and current clients include: Lily’s Sweets, siggi’s, Smoothie King, Bolthouse Farms, USA Pulses, Florida Department of Citrus.

Services include:

• Attend media desksides and events
• Provide print, broadcast, radio, podcast, and digital media interviews
• Create branded blog posts and sponsored newsletter articles
• Appear in video shoots and SMTs
• Participate in Facebook and Instagram Lives
• Attend trade shows and health expos

Sam Cassetty at iHeart radio interview

Public Speaking & Corporate Workshops

I’ve spoken in front of audiences of all sizes for keynotes, to moderate panels, and lead seminars and workshops. Some of my past speaking engagements include: James Beard Foundation Food Conference, IFIC Future of Food Summit, and Natural Products Expo West.

Services include:

I’m also available to share my enthusiasm for health and nutrition with your organization. I’ve recently conducted corporate workshops for organizations, such as NBC News, Peloton, Dropbox, Spotify, and Warby Parker.

 

Popular workshops topics include:
• Food and Mood
• Nutrition to Optimize Immune Functioning
• Getting Started with Plant-Based Eating
• Nutrition for Busy Professionals